Crownpeak Digital Experience Management (DXM)’s Decoupled Content Deployment Architecture provides organisations with complete flexibility in what, how and where content is distributed. In today’s modern customer-experience-focussed world, the ability to curate content in a single location, taking advantage of centralised governance while enabling local market flexibility, then deploying this optimised content to the right channel for the customer at the right time, gives global organisations a strategic advantage over their competitors.